“There’s a lot of potential for storytelling and it doesn’t just have to come from a news organization.” –Megan Rossman, Director of Video
Teach for America is a nonprofit organization that sends recent college graduates as teachers to low-income school districts. We met with two RIT alumnae, Megan Rossman, director of video, and Prisca Edwards, video assistant. They are constantly producing story-telling videos about the program and it’s affects around the nation.
Rossman offered us a lot of useful advice about the production process. She showed us a completed storyboard from a recent project and explained every step of the process, starting with a commitment statement or “North Star” to guide the narrative arc. She also talked about interview techniques for getting impactful quotes. “You’ll always be more successful if you ask feeling questions,” she said. Excited about the currently changing market, Rossman encouraged us to pitch new positions to companies and make a case for ourselves. And finally, she reminded us that we can pull inspiration from anywhere.